Hi, I'm Valerie,
a self-taught designer from Southern Africa residing in Northern Indiana. I'm passionate about communicating through vibrant design that encourages inclusivity through different perspectives.

What I do
01

Branding

Crafting distinct brand identities and guidelines for lasting recognition in competitive markets, ensuring authenticity and resonance with your target audience.
02

Illustrations

Elevating storytelling and brand personality with captivating visuals and custom graphics, tailored to your unique narrative and audience.
03

UX (in Training)

Through Google's UX course: training to create intuitive digital experiences driven by user-centric design principles, enhancing engagement and usability across all platforms.
04

Direction

Leading multi-media teams to create captivating content that reflects brands across platforms, while collaborating with other teams to align visual strategies.
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Raclin Murphy Museum of Art

Creative Direction
Merchandise Design

South Bend Museum of Art: 2022 Art Gala

Creative Direction
Campaign and Brand Design
Web and Social Media Design

IJaiTech

Brand Design
Creative Direction
Animation

Regality

Creative Direction
Brand Design

Fairy Godmotha

Art Direction
Interaction

Happy Age Foundation

Creative Direction
Brand Design and Iconography
Layout Design
Experience
Freelance designer
Jairosi Graphic  
Design  
2015-Current
Graphic designer
Raclin Murphy
Museum of Art
2023-Current
Marketing manager
South Bend
Museum of Art
2022-2023
Clients
University of Notre Dame
(Raclin Murphy Museum of Art)
IJaiTech
Happy Age Foundation
What clients say
I had the pleasure of working with Valerie on developing the first interactive gallery guide for our new Museum. The project was challenging as we wanted the guide to appeal to children and adults. This meant that the guide needed to look fun but not too childish. Valerie was able to craft a design that skillfully navigated this delicate balance using her impressive technical skills and creativity. Valerie was professional and responsive throughout the project, incorporating feedback quickly and effectively. I wouldn't hesitate to work with Valerie again in the future.
Sarah Martin
Curator of Education,
Raclin Murphy Museum of Art
University of Notre Dame
Valerie understood that each stakeholder came with different needs and expectations and was able to get everyone on staff in line with new and improved processes within a week of employment; In fact, her first day was spent designing an entire logo suite around the Museum’s 75th anniversary. Her design and delivery was impeccable and used across various platforms, resulting in a fundraising outcome that went from 45k to 420k.
Casey Smallwood
Director of Programs,
South Bend Museum of Art
I had the pleasure of working with Valerie for the design/branding of my company logo, and I couldn't be more pleased with the results. Her engagement was exceptional as she would ask for my opinion, feedback, and what I was hoping to achieve with the logo. This helped ensure that the final design perfectly represented what my tech company stood for.
She designed various logos for my receipt books, website and letterheads incorporating different color backgrounds and sizes. This made it quite flexible for different use cases. Her attention to detail was truly impressive. I am truly grateful for her outstanding service and highly recommend her for any graphic design needs.
Thank you, Valerie, for your excellent work!
Anesu Jairosi
CEO and Founder,
IJaiTech