Fairy Godmotha

Fairy Godmotha is a conceptual online shopping assistant, that helps the customer assemble stylish outfits from different boutiques, based on a theme of their choice.

The concept is inspired by the story “Cinderella”, where Cinderella’s outfit gets transformed into a gorgeous ballgown by her Fairy Godmother, so she can attend a royal ball. The intention is to simplify the online shopping process by helping the customer curate a cohesive closet for themselves while they shop online, leading to less unnecessary purchases and a more sustainable shopping habit.

Saving your wallet, saving the planet.