Regality

Regality is a non-profit that approached me with their own logo, wanting a new brand identity.

I used the organization's colors, pink and purple, as well as their mission, "empowering young women to lead", to guide the mood of their brand. I chose a young, feminine, script font to represent youth and femininity; and I paired it with a sturdy, serif font to show professionalism.

The theme is guided by affirmations and encouragement, reminding the end user that they too can be seen as regal in this space.